Trends in Non Twelve Step Treatment Programs Skyrocket

For several decades, the 12-step plan has been utilized as the sole addiction solution thought to result in long-term recovery. This is primarily due to a lack of research and knowledge surrounding how to handle patients who suffer from addiction. General practitioners, counselors, and court judges continued to put their weight and support behind the 12-step plan because there were cases of success, even though there were far more unknown cases of failure.

However, non-twelve step treatment programs are becoming a more prevalent addiction solution as more medical professionals refute the validity of the 12-step plan for its lack of evidence. That’s where we see the first and largest trend in non-twelve step treatment programs.

●      Based in Evidence - The general public wants an addiction solution that has had statistically significant success and arises from scientific fact. Those facts may span several medical fields, from the psychological to physical. In other words, how do non-twelve step treatment programs make positive, quantifiable changes to emotional, psychological, and physical health?

Other trends recently seen in non-twelve step treatment programs include:

●      Outpatient Therapy - One-on-one cognitive or behavioral therapy is becoming an increasingly important factor in the success of addiction patients outside of a clinic. Therapy works to address mental conditions that might be a cause or aggravation to the addiction such as depression, anxiety, or PTSD. These medical factors were previously not discussed or treated in 12-step addiction solutions.

●      Life Skills Training - Patients addicted to a substance have often been detached from a normal lifestyle or lack the understanding about how to accomplish certain daily tasks. For instance, a drug addict may give up food and/or never learned how to give the body proper nutrition. Therefore, many non-twelve step drug treatment programs include outpatient classes for cooking, cleaning, job searching, and other valuable life skills that keep a recovered addict healthy and self-reliant.

●      Online Peer Groups - Support groups are not necessarily outdated. In fact, most medical professionals who debunk the 12-step plan agree that social interaction and peer support is an important factor in long-term recovery. However, a support group may simply be a group of recovering addicts who share a passion or hobby. Or, it might be in the form of an online forum such as Facebook, where peers at a distance can submit a daily uplifting post.

While no two non-twelve step treatment programs are the same, they are likely to include at least one of the core trends listed above. These types of support are trending for a reason: the fact that you can tailor them to a patient’s specific medical needs, goals, and personality.

Google Looks Beyond “Mobilegeddon” To User Experiences

SEO companies warned their clients for many years that mobile design was critical, and Google eventually responded with its infamous “Mobilegeddon” updates that were intended to favor websites that optimized their sites for mobile with responsive design. The latest news from Google promises new development tools that webmasters can use to make their sites work better when customers access them on mobile devices and smartphones where small screens can limit digital marketing options unless designers work hard to optimize their sites for mobile searches.[1]

Symptoms of a Larger Design Issue

Mobile development is critical for digital marketing and social media development, but it only illustrates the importance of an even larger issue — making websites user-friendly. An Adobe study conducted in July of 2015 found that sites without search engine optimization service for mobile lost an average of 12% of their traffic. The reasons for the drop-off could be due to customer dissatisfaction when accessing the sites from mobile devices or fewer clicks due to receiving lower Google, Bing and Yahoo rankings in organic searches.[2] The study also found that marketers pay up to 6% more in SEO service costs to persuade customers to click on a mobile link than it costs to get a desktop click. However, savvy marketers understand how essential it is to target mobile users, so they’ve willingly increased their budgets in North America and the Asian-Pacific countries by 8% or more.

Mobile marketing is important, but what the trend indicates is the underlying consumer demand for better Web or user experiences, which website developers usually abbreviate as UX or UI for user experience and user interface. UI and UX are the hottest Web development topics for the immediate future, and forward-thinking company marketers in both B2B and B2C organizations are working feverishly to design better user interfaces that deliver personalized experiences to each customer based on his or her demographic profile, buying habits, ordering history and other business intelligence.

Google and SEO Developers Concentrate on UI and UX

Delivering a better user experience often depends on little details like remembering a customer’s birthday, providing proactive alerts about the news that interests a customer or learning a customer’s browsing habits through enhanced “machine learning” capabilities. The future does support the convergence of UI and UX goals and SEO strategies. Web users can expect enhanced displays on their screens that display customer-specific content and other personalized features such as automatic geolocation, screen adjustments, voice-activated services, faster page loads and other attributes that deliver incredible Web experiences.

[1] Searchenginewatch.com:
searchenginewatch.com/2016/04/26/the-convergence-of-seo-and-ui-goals-for-mobile-users/

[2] Cmo.com: “Digital Advertising Report”
www.cmo.com/content/dam/CMO_Other/ADI/ADI_Mobilegeddon/Q2-ADI-Digital-Ad-Report.pdf